Cart (0) Close
Semi-permanent conditioning hair colour
With no ammonia, peroxide or PPD and a strict in house ‘no animal testing’ policy – Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it’s also the safer way to colour.
How to use
- Shampoo the hair with a PH balanced shampoo. Without boring you with the science, these shampoos help the hair achieve the best acid balance – which in turns helps Directions develop as well as it can.
- Apply Directions with the aid of a tint brush. Comb Directions into the pre-lighten hair until it becomes frothy, ensuring the hair you are wanting to colour is entirely covered.
- Your strand test results will determine your personal development time, but on average we advise to leave Directions to develop for 15-30 minutes. A plastic hair or shower cap will help retain some heat, helping the development.
- Thoroughly rinse Directions out of the hair with warm water. Ideally, do your rinsing away from the face and body (not in the shower) – multi coloured skin was so last year.
- Dry and style as usual